This is your comprehensive, step-by-step guide to get clear on your business from the inside out. Whether you’re new to owning your own business, or you’ve been at this thing for awhile, the ON PURPOSE PLANNING METHOD will guide you to complete clarity and a proactive plan for your business. This digital course includes modules that cover goal setting, branding, your ideal client profile, market analysis and your unique categories of communication. Each module builds upon itself so that the module before can begin to inform the following module. You may be thinking, “I already know all this stuff; it’s up here **points to head**.” Then you already have a great foundation from which we can jump together into the nitty gritty of all the details of each piece of your business. You’ll be absolutely amazed at what “it’s up here” turns into once you start putting the pieces together in the correct order. Not to mention the gain in clarity once the pen hits the paper! Or maybe, the thought of trying to figure all of this out make your head spin? Fear not! We will be guiding you every step of the way. Once you’ve completed the ON PURPOSE PLANNING METHOD, you will have a map of your business goals, a beautiful brand (hint: it’s more than just colors and fonts!), an in-depth ideal client profile, a comprehensive market analysis of your specific industry and your unique categories of communication that will be the basis for how you market and speak to your ideal client. Get ready to take a deep sigh of relief and open yourself up to all that your business was meant to be!