Most days, you’ll find me in yoga pants with my curls on top of my head, laptop open, snuggling my yorkie pup. I’m a wife to my husband Matt and a proud girl mom, and our little family is always dreaming big about what’s possible.

But behind the cozy, real-life moments is someone who thinks deeply about business — how it works, why it doesn’t, and what actually moves things forward.

I’m an artist turned strategist, and that combination is exactly how the Shine Strategy System™ was born.

Because I’ve been the one with big ideas, big passion, and absolutely no clear path to turn it into something sustainable.

I know what it feels like to try everything, to question yourself, and to wonder why nothing seems to fully click.

And I also know what changes when you finally have clarity.

With over a decade of small business experience, I’ve developed a way of seeing what others often miss — the gaps, the disconnects, the things that are quietly holding a business back. But more importantly, I know how to turn that awareness into a clear, actionable strategy that actually works.

My approach is both intuitive and intentional, equal parts creative vision and grounded structure.

Because building a business isn’t about doing more.
It’s about doing what matters, in the right order, with the right support.